One marketing strategy that is on the radar for John and I is the making of a viral book trailer for his book. More and more authors are taking advantage of the internet and the popularity of short online videos to advertise for their books. Videos play like a movie trailer, but advertise for the book.
Recently, I saw a viral trailer for the young adult writer, Simone Elkeles. She made her first two with a friend, using a computer program, but for her third hired a Chicago director. In order to make the video "viral", she knew she had to make the video somewhat humorous, so it's almost a parody of her book, but it is fun and is taking off. To see the trailer, go to this site on youtube, or her website:
http://www.youtube.com/watch?v=hr0OtYYpyek
Past Missteps
2 months ago
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